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Play Comes First
We believe the love of the game begins with freedom, curiosity, and the joy of simply getting touches on the ball.
WE ARE PLAY UNITED
Play United Doesn’t
Just Sell Gear.
Play United is a soccer brand built to spark joy, build confidence, and keep the love of the game alive for kids and families who carry it with them. We make thoughtful products and meaningful moments — starting with our flagship subscription, the Soccer Crate.
How Play United Happened
Soccer has a way of finding people early — in a backyard, in a park at sunset, in the kind of moment that stays with you long after the game is over. That is where this story begins. Play United was built around a real love of the game and a belief that soccer deserved something better: a brand built with care, intention, and genuine joy.
When Willie Marx and Elliot Fleming took on this company, it was not because they wanted to sell more stuff. It was because they believed in what soccer gives people — confidence, connection, pride, and the simple thrill of stepping onto the field ready to play. As lifelong players and fans, they had lived that feeling themselves. As dads, coaches, and people who had watched kids light up the moment the ball met their feet, they knew how powerful those moments could be.
That belief is what Play United is. Soccer Crate is the flagship subscription that delivers it — quarterly drops of gear, training tools, and apparel that invite curiosity, encourage movement, and keep the love of the game alive. Not just for the next star, but for the backyard player, the rec league kid, the first-time player, and anyone who still feels the pull of a ball at their feet.
“We believed soccer deserved something better — a brand built with care, intention, and a real love for the game.”
What Guides Play United?
Play United exists to create excitement, support confidence, encourage movement, and keep kids connected to the game in a way that feels fun, natural, and easy to love. Soccer Crate is the flagship subscription that delivers on that promise — quarterly, in a real box, on your kid’s doorstep.
Love The Game
We are here for the thrill, pride, and excitement that make soccer feel bigger than the moment itself.
Thoughtfully Made
We believe products should feel purposeful, useful, and worth bringing into people’s lives — never like filler, clutter, or something disposable.
Belonging Through The Game
Soccer connects players, families, teammates, and communities. We want everything we make to help people feel part of that bigger world.
Keeping The Game Close
From the gear kids use to the things they wear and open, we create products that help them carry the game with them wherever they go.
Soccer Crate Subscribers Say It Best
Annual Subscriber
Teisha Vest
My boys love getting their Soccer Crate every few months! The excitement when they tear open the box is priceless.
★★★★★
Annual Subscriber
Kaley Stymeist
These are absolutely perfect for any soccer lover. Ours came with training gear, soccer wear and snacks!
★★★★★
Annual Subscriber
Gabriella Simonian
It’s the best feeling every time I get my soccer crate package! The excitement of going through each of the contents fulfills every soccer player’s wish list!
★★★★★
Annual Subscriber
Coach Christo Manginis
They’ve sent me a few boxes before and you can ask my wife, I was like a kid on Christmas waiting for the second one!
★★★★★
Bring The Game Home
Keep Exploring Play United
There is more to discover beyond the crate. From gear and apparel to past drops and the story behind the brand, explore more ways to stay connected to the game.
Stay Close To The Game
Obsessed With Soccer.
Play United is built by parents and coaches who never stopped loving the game.
